When it comes to the term SEO, you may know that it stands for search engine optimization but do you understand it well enough to climb to the top of Google?
Studies estimate that in 2018, American companies will spend $72.02 billion for SEO services. The world of SEO is complex and frequently changing; it’s reasonable that businesses hire SEO experts.
We’re going to break down the SEO basics in this course, understand how it works, and tackle the SEO tips that every business should be doing. With the understanding of Search Engine Optimization techniques, you’ll be able to optimize your web pages and crush your competition.
This SEO course will not only tell you what SEO is and how it works but also tips you can do today to increase your Google rankings. This course will be broken into 3 distinct lessons.
By the end of this course, you will have a firm understanding of SEO and the ability to jump into a site, start modifying content, meta elements and boost your organic ranking.
If you need more reasons to enroll in the course, here you go - let's talk about Search Engine Optimization.
SEO, search engine optimization, is the term for the process of enhancing your web pages to organically rank higher in search engines. Although social media can send people to your pages, search engines provide the largest sources of traffic.
It doesn’t matter if you are truly better than your competition at what you do. The fact is that if they rank higher than you on Google, they’re going to get more traffic to their site–and more traffic means more leads which means more sales that could have been yours.
If you want the answer to something fast, where do you go? If you said Google, then you are like the 93% of online adults who use search engines to find information on the web. We are going to take a very educated guess and say you rarely look past the first page of results.
Why is that? Because you never need to. Google evaluates all the info on the web and puts the most quality, relevant, and reliable information at the top. If you are a business owner looking for your perfect customer, then that is exactly where you want to be—the top of Google.
According to a study done by Chitika Insights, the first ranking result in Google receives 32.5% of traffic, on average. The traffic percentages only decline with rank.
If you rank highly for a keyword that gets hundreds of thousands of searches per month, you’ll be getting a lot of traffic to your site. More traffic means more leads, which translates into more qualified leads which of course leads to more conversions. The beauty of SEO is that it allows any business, no matter how small, to compete with big brands in the same industry on an even playing field.
Often when a customer is searching for something, they will head to a search engine, click on the top few results, edit their keywords, rinse, repeat. Now imagine if you ranked for those similar keywords.
That customer would see your name pop up over as they search for the perfect solution for them. Gain mindshare in your potential customers by showing them that you’re an authority in that industry.
The reason you hear about SEO so much is because it works, but don’t take it from us. 45% of enterprise-level companies invest more than $20,000 a month to optimize search, a surprising 11% allocate less than $1,000 a month.
When you are using SEO, you are targeting customers who are currently for the answers, products, or services that you provide. Half the battle is already won. Experts estimate that SEO bring 85% more traffic to your site than pay-per-click marketing.
Ok. Now don't just sit there waiting for things to happen. Take action! Enroll in the course.
Spending a lifetime in the tech industry and marketing world, Shawn has worked with as a military intelligence officer in the U.S. Army, a private educator, director of a coding bootcamp, and founding a digital marketing agency and design studio with offices in Salt Lake City and Boston.